Central Coast Lavender · Lavender Academy™
Professional Lavender Consulting
Growing lavender. Building businesses. Sharing knowledge.
For more than twenty years, I have helped growers, entrepreneurs, vineyards, wineries, and destination properties bring lavender into their business — from a first small field to a thriving enterprise.
Because I have already made (and learned from) the hard mistakes, you don’t have to. Whether you are planting your first rows, scaling a commercial farm, adding lavender to a vineyard or winery, or building an agritourism destination, I help you do it well the first time.
Starting at $600 — I’ll contact you within 2 business days to schedule.
Recognized by The New York Times, CBS, Paso Robles Press, Paso Robles Magazine, AgriTourism World, The Tribune, Living the Country Life Magazine, Female Entrepreneur Magazine, and many more over the past two decades.
How I can help
- New lavender farm development
- Field design and planting plans
- Variety selection
- Irrigation planning
- Distillation and essential oil production
- Product development
- Agritourism development
- Educational programming
- Vineyard and winery lavender integration
- One-on-one mentorship
To schedule a consultation
I work with clients nationwide — from small homestead growers to commercial farms, vineyards, wineries, educators, and agritourism destinations. To help me prepare for our conversation, please include:
- Your location
- Project size
- Current stage of development
- Your primary goals
- Best contact information
Send a consultation inquiry
Prefer to reach out in writing? Share a few details below and I’ll be in touch within 2 business days.
Consulting rates
| Service | Rate | Details |
|---|---|---|
| Base On-Site Consultation | $600 (up to 4 hours) | Within 100 miles of Paso Robles |
| Additional Time | $150/hour | Billed in 15-minute increments beyond 4 hours |
| Customized R&D Add-On | By request (minimum 2-hour booking) | Tailored research & recommendations specific to your project |
| Travel Beyond 100 Miles | Additional costs apply | Calculated based on distance & expenses |
The Base On-Site Consultation provides a comprehensive 4-hour evaluation of your farm, lavender crop, and business goals. For growers who want to go deeper, we offer additional hourly support to expand the scope of the visit.
The Customized R&D Add-On is ideal for clients who want detailed, project-specific research and recommendations — such as scaling strategies, product development, agritourism opportunities, or advanced disease and soil studies. This service requires a minimum 2-hour booking and is conducted with your unique farm in mind.
Areas of expertise
Field Development
- Planning fields & soil/site evaluation
- Creating & managing test plots
- Show fields vs. production fields
- Field preparation & equipment needs
- Irrigation design & implementation
- Collaboration with architects, builders & specialists
Crop Care & Maintenance
- Planting & early care
- Fertilizing, watering & winter protection
- Seasonal & winter pruning
- Disease recognition, prevention & treatment
Harvesting & Processing
- Harvesting techniques
- Distilling lavender (fresh vs. dried)
- Debudding lavender for product preparation
Business Growth & Scaling
- Product line expansion
- Agritourism development
- Retail & sales channels
- Brand & marketing strategies
- Scaling operations (labor, equipment, infrastructure)
Starting at $600 — I’ll contact you within 2 business days to schedule.
Prefer email? Lilafuson@me.com
Lila Avery-Fuson
Founder · Creator of Lavender Academy™ · USLGA Founding VP
Organic by nature, rooted in purpose.
20+ years of growing, distilling, educating, and building the lavender industry.